About Us
Welcome to the Victoria Centre BIA—also known as the Top of Clifton Hill.
We may not be Clifton Hill, but we’re right next to it, steps from the action, with a personality all our own. Located along Victoria Avenue and other streets around the araa such as Centre Street and Magdalen, our district is home to some of Niagara Falls’ most unique attractions, hotels, and experiences, all just a short walk from the Falls.
This is where you’ll find the Sterling Inn Boutique Hotel, the award-winning AG Inspired Cuisine, the world-class Greg Frewin Theatre, and one of North America’s most legendary haunts, Nightmares Fear Factory. We’re also the new home of Hologram Zoo Niagara Falls, Canada’s first 3D light zoo.
With a growing collection of independent restaurants, walkable patios, souvenir shops, and affordable parking, we make it easy to explore more Niagara, without the crowds or high prices.
A Walkable District Full of Discovery
The Victoria Centre BIA is designed for wandering. Whether you’re popping into the Olde Tyme Candy Shoppe, snapping a vintage portrait at Allways Antique Photography, or grabbing last-minute travel essentials at Falls Convenience, you’ll find yourself just minutes from:
Niagara Falls and Victoria Park
Niagara SkyWheel and Niagara Speedway
Clifton Hill attractions
Winter Festival of Lights
And so much more
Stay, Eat, Explore
We’re proud to offer a more relaxed, affordable way to enjoy Niagara Falls,with easy access to everything you came to see. With plenty of accommodations, local dining, and parking lots just steps from the action, the Top of Clifton Hill is more than a shortcut, it’s a destination in itself.